SAB MILLER – KOZEL BEER

SPEND MORE TIME WITH FRIENDS AT THE TABLE

CONCEPT

Spin The Kozel app

Supporting the brand community of “Always room for one more”, Spin The Kozel brings friends together with the familiar target audience game, spin the bottle, to encourage more friends around the table for fun over Kozel, whilst educating knowledge of the brand of authenticity and craftsmanship that goes into every beer produced.

SabMiller_Secondary_1410x670_600_P1

SabMiller_Secondary_1410x670_600_P2

SabMiller_Secondary_1410x670_600_P3

MY DIRECTION

By understanding current social behaviour, and having awareness of api and the technology possible for developing, furthers concepts creatively and achieves value in the long term. Starting stages are scamped out, annotated, marker and pad, to underline the simplicity of the ideas.

Detailed sitemaps are carefully created, to navigate the user experience with the proposition, to obtain feasibility with developers, to cross check key touch points, against the brief. Wireframes enable an estimation of timings, resources and costs from a technical perspective and working together, also suggestions of any latest improvements can be added in at this stage.

To provide visual guidance for the client, interfaces are created. I remain working with layered files, so that developers can also take the files on and use them, than produce a fully finished CSS demo. This allows swift changes and absolute recognition of how the brand would play out and how the concept would work. Questions and tasks were also researched for the successful app to be developed.

 


SabMiller_Secondary_1410x670_600_P4

 

EXPERTISE USED IN THIS PROJECT

Art Direction
Navigation
UI Design
Brand Identity
Storyboarding
Further Product Research