CONCEPT
Could You
Part of a volunteer recruitment drive, an outdoor 48sheet campaign, working for the right type of candidate with observational skills to apply.
RNLI
COULD YOU
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BRIEF
The RNLI (Royal National Lifeboat Institution) charity that saves lives at sea, providing a 24-hour lifeboat search and rescue service around the coasts of the UK is always in need for more volunteers.
Castle
The end of another day
Or the start of another search?
There are certain beaches where you literally can’t outrun the tide, if you can spot them volunteer@rnli.org
MY DIRECTION
Visually setting ordinary scenes reinforces the possibilities of incidents, have no planned schedule. These are all familiar sights, items left out or moments of looking out at sea enjoying the days by the coast, it can be easy to take things for granted, such as an emergency service. Using an inquisitive tone, each poster sets up an observational detail, that could be looked over or perhaps be questioned by those with natural reflex of vigilance and of selflessness.
Shoes
One shoe might not raise any eyebrows,
But a pair?
If you would rather question where their owner is than walk by, you’re the type of person we need volunteer@rnli.org
Boat
It may look idyllic,
But that boat is too small to be that far out…
It may be in trouble? It may not. Could you ignore it? If not, there are plenty of ways you could help by volunteering@rnli.org