RNLI

COULD YOU

CONCEPT

Could You

Part of a volunteer recruitment drive, an outdoor 48sheet campaign, working for the right type of candidate with observational skills to apply.

Castle
The end of another day
Or the start of another search?
There are certain beaches where you literally can’t outrun the tide, if you can spot them volunteer@rnli.org


MY DIRECTION

Visually setting ordinary scenes reinforces the possibilities of incidents, have no planned schedule. These are all familiar sights, items left out or moments of looking out at sea enjoying the days by the coast, it can be easy to take things for granted, such as an emergency service. Using an inquisitive tone, each poster sets up an observational detail, that could be looked over or perhaps be questioned by those with natural reflex of vigilance and of selflessness.

Shoes
One shoe might not raise any eyebrows,
But a pair?
If you would rather question where their owner is than walk by, you’re the type of person we need volunteer@rnli.org

Boat
It may look idyllic,
But that boat is too small to be that far out…
It may be in trouble? It may not. Could you ignore it? If not, there are plenty of ways you could help by volunteering@rnli.org

 

EXPERTISE USED IN THIS PROJECT

Art Direction
Creative Concept
Design