MF – MEDICAL IDEAS

CHANGE SOME LIVES

BRIEF

People love to complain or point out what is wrong. When friends begin talk about the way it should be or even offer a grand but simple solution, that could save lives, it’s only forgotten the next day with no means how to follow through.

CONCEPT

medicalIdeas.com

A platform on how to get these ideas in front of the right audience and most difficult, get funded to reach day of light and happen. The crowdfunding site becomes the hub of medical professionals active in the industry, along with many benefactors keen to invest in innovation in the medical world. Appointed roles of the professions will vet the feasibility, in additional to appeal to backers with incentive to do their bit, exchanging monies with trust and belief in the pitch.

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MY DIRECTION

A clean identity was developed, along with a suite of infographic assets to guide the range of audiences to how medicalideas works and benefits each party. I scripted and storyboarded the 90″ video on how impact of crowdfunding can play a part in the medical and real world. I directed M.Brown as the voice over, having educational, trustworthy, professional qualities, and the ability to engage with the right tones of rhythm in storytelling. I worked with an animator, L.Davies, collaborating ideas by refining, editing, deciding on the final thought provoking piece that is universally understood.

The sitemap and wireframes, were complex and crucial, for medicalideas to work. Together, A.Goldberg OBE, worked within the limitations in the industry and the regulations with the exchange of monies, currencies and trust verification had to be considered and built in phases for it to be successful.

 

EXPERTISE USED IN THIS PROJECT

Art Direction
Brand Identity
Infographics
Storyboarding
Scripting
VO direction
Navigation
UI Design
Project Management