JEN FU | DIGITAL / ART DIRECTOR

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank, Bank - Waterloo

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Journey | Waterloo - Bank, Bank - Waterloo

[CityIndex] Travel Media

Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit

CityIndex Branding - Outdoor – Transport Media

With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.

We took over the Waterloo and City line for 2 months and showed the map of a possible journey.

Arrival

[CityIndex] Transport Media

Tip the driver not the tax man.
CityIndex

Spread Betting is a very risky affair. With CityIndex you can win or lose a vast amount of cash in a very short space of time.

Direction
Part of the rebranded tactical campaign, Arrival offers branded taxi receipts and educational landing page to city commuters and workers an incentive for registering for an account with CityIndex.