Journey | Waterloo - Bank
[CityIndex] Travel Media
Money Marketing 2008 Gold Best Outdoor Advertisement
Midas 2007 Silver Best Transit
CityIndex Branding - Outdoor – Transport Media
With CityIndex you can win or lose a vast amount of cash in a very short space of time. By recognising this and being honest about it, CityIndex became the first in its sector to achieve unprecedented, unprompted recall, with its new tone of brand voice and identity.
We took over the Waterloo and City line for 2 months and showed the map of a possible journey.