QUESTION

the briefUnderstand the unmet needs, and you will gain useful insight, that may lead to creative problem solving. Working across integrated platforms provides consistency, and flow, of how people engage everyday with brands, products, and with each other.

I love data. My background in information design, gives me the ability distill information overload to reveal observations and logic for the end user. From hand drawn scamps, producing sitemaps, prioritising data, creating user journeys ready for complex coding, to Mac visuals for client presentations, it has to be the complex challenges that I has my interest the most.

Communication

is key. Freelance trains you to be a faster thinker and a precise director, yet I supportively encourage others, to move away from desks and screens. Go get inspired. Be involved and ask. Absorb everything. Locally and globally. Your audience are everyday people. Trends and behavioural patterns change and adapt, so immerse yourself and stay ahead. Relate to their needs, aspirations, fears and only then you can challenge a brief, and communicate better solutions.

 

CREATIVE >
Conceptual ideas
Marker pen & pad
Brainstorming
Wire frames
Story boarding
Sector research
Navigation hierarchy
Interactive design
User journey strategy
DIRECTION >
Mac visuals
Layouts
Information design
Scripting
User interface design
Integrated experience
Website design
Graphic design
Developer collaboration
PRODUCTION >
Creative development
Retouching
Site map testing
Production shoot
Directing post production
Animate GIFs
Studio support
Project manage
Asset creation
PRESENTATION
Presentation deck
Client pitch materials
Next steps

RECOGNITION

Money Marketing 2008 Gold

CityIndex Tube

Best Outdoor Advertisement

Midas 2007 Silver

CityIndex Tube

Best Outdoor/Transit/OOH

Midas 2007 Finalist

AXA Investments N°1

Best Online Advertising

Willmott Dixon Construction 2002 Winner

Winner of WD competition, having produced an effective campaign announcing the £27million

revamp taken place around Elephant and Castle, and around London Institute’s LCP grounds.

Writing on the Wall, BBC 2001

Commended on successful 96 sheet billboards presented on two BBC2 First Sight TV programmes

timed to coincide with the general election in 2001. Research involved interviews with healthcare professionals, patients, political consultants, Steve Norris MP, Jenny Tonge MP and Steve Pound MP.