About
QUESTION
the brief. Understand the unmet needs, and you will gain useful insight, that may lead to creative problem solving. Working across integrated platforms provides consistency, and flow, of how people engage everyday with brands, products, and with each other.
I love data. My background in information design, gives me the ability distill information overload to reveal observations and logic for the end user. From hand drawn scamps, producing sitemaps, prioritising data, creating user journeys ready for complex coding, to Mac visuals for client presentations, it has to be the complex challenges that I has my interest the most.
Communication
is key. Freelance trains you to be a faster thinker and a precise director, yet I supportively encourage others, to move away from desks and screens. Go get inspired. Be involved and ask. Absorb everything. Locally and globally. Your audience are everyday people. Trends and behavioural patterns change and adapt, so immerse yourself and stay ahead. Relate to their needs, aspirations, fears and only then you can challenge a brief, and communicate better solutions.
- CREATIVE >
- Conceptual ideas
- Marker pen & pad
- Brainstorming
- Wire frames
- Story boarding
- Sector research
- Navigation hierarchy
- Interactive design
- User journey strategy
- DIRECTION >
- Mac visuals
- Layouts
- Information design
- Scripting
- User interface design
- Integrated experience
- Website design
- Graphic design
- Developer collaboration
- PRODUCTION >
- Creative development
- Retouching
- Site map testing
- Production shoot
- Directing post production
- Animate GIFs
- Studio support
- Project manage
- Asset creation
- PRESENTATION
- Presentation deck
- Client pitch materials
- Next steps
RECOGNITION
Money Marketing 2008 Gold
CityIndex Tube
Best Outdoor Advertisement
Midas 2007 Silver
CityIndex Tube
Best Outdoor/Transit/OOH
Midas 2007 Finalist
AXA Investments N°1
Best Online Advertising
Willmott Dixon Construction 2002 Winner
Winner of WD competition, having produced an effective campaign announcing the £27million
revamp taken place around Elephant and Castle, and around London Institute’s LCP grounds.
Writing on the Wall, BBC 2001
Commended on successful 96 sheet billboards presented on two BBC2 First Sight TV programmes
timed to coincide with the general election in 2001. Research involved interviews with healthcare professionals, patients, political consultants, Steve Norris MP, Jenny Tonge MP and Steve Pound MP.