JEN FU | DIGITAL / ART DIRECTOR

Far Far Away

[Network Rail] Backlit 96 sheet

Your far-far-away-in-a-distant-land station
Paddington Station. Your best stop to shop
Network Rail Station Shopping | News & Books

Direction
A six spot 20” TV transvision and digital backlit 96 sheet campaign to promote Network Rail’s mainline train stations, as a shopping destination, in their own right by rebranding station shopping in identifiable categories using subtle inner thoughts of commuters, which become station names. Impactful full imagery sets the tone, to break through the information filled mainland stations, across the UK from Euston and Farringdon to Manchester and Glasgow Central.

Rumble

[Network Rail] Backlit 96 sheet

Your rumble-gurgle-grumble-ahh-food station
Waterloo Station. Your best stop to shop
Network Rail Station Shopping | Food & Drink

Direction
A six spot 20” TV transvision and digital backlit 96 sheet campaign to promote Network Rail’s mainline train stations, as a shopping destination, in their own right by rebranding station shopping in identifiable categories using subtle inner thoughts of commuters, which become station names. Impactful full imagery sets the tone, to break through the information filled mainland stations, across the UK from Euston and Farringdon to Manchester and Glasgow Central.

How Could I

[Network Rail] Backlit 96 sheet

Your how-could-I-forget-Phew station
Paddington Station. Your best stop to shop
Network Rail Station Shopping | Gifts

Direction
A six spot 20” TV transvision and digital backlit 96 sheet campaign to promote Network Rail’s mainline train stations, as a shopping destination, in their own right by rebranding station shopping in identifiable categories using subtle inner thoughts of commuters, which become station names. Impactful full imagery sets the tone, to break through the information filled mainland stations, across the UK from Euston and Farringdon to Manchester and Glasgow Central.

Ooh Ouch

[Network Rail] Backlit 96 sheet

Your ooh-ouch-need-protection station
Paddington Station. Your best stop to shop
Network Rail Station Shopping | Health & Beauty

Direction
A six spot 20” TV transvision and digital backlit 96 sheet campaign to promote Network Rail’s mainline train stations, as a shopping destination, in their own right by rebranding station shopping in identifiable categories using subtle inner thoughts of commuters, which become station names. Impactful full imagery sets the tone, to break through the information filled mainland stations, across the UK from Euston and Farringdon to Manchester and Glasgow Central.