JEN FU | DIGITAL / ART DIRECTOR

Number 1

[AXA Investments] Digital

Midas 2007 Finalist Best Online Advertising

Add together the world's leading investment experts
and what do you get?
AXA Investment Managers. Intelligence in Figures

AXA Investments is a multi-expert asset manager, offering clients investment expertise across a broad range of asset classes providing a range of different ways to invest your money.

Direction
Part of the integrated on and offline brand ‘Intelligence in figures’ campaign, Visually engaging, challenging an complex field yet offering simple messaging, reaches out to IFAs and clients how well AXA IM is doing and who you should be with for the best result.

DNA

[AXA investments] Digital

There's a reason why investment performance comes naturally to us
It's in our DNA
AXA Investment Managers. Intelligence in Figures

AXA Investments is a multi-expert asset manager, offering clients investment expertise across a broad range of asset classes providing a range of different ways to invest your money.

Direction
Part of the integrated on and offline brand ‘Intelligence in figures’ campaign, Visually engaging, challenging an complex field yet offering simple messaging, reaches out to IFAs and clients how AXA IM is the first place to be when it comes to your investing and protecting your finances.

Framlive 2007

[AXA Framlington] Digital

AXA Framlington, a leading equity expertise within the AXA Investment Managers Group, specialising in investment management.

Direction
Successfully pitched with a new rebranded integrated on and offline campaign, showing what numbers mean to AXA Framlington and to benefit their clients in a friendly welcoming tone in times of the faceless representative in the investment world. IFAs want to know who are the speakers at the Framlive roadshow, to be able to register online so can find out relevant information about each manager and their specialist.